1. Using a Plugin (Recommended)
Add the Google Analytics code without editing theme files by using a plugin like Insert Headers and Footers.
Steps:
- Install and activate the Insert Headers and Footers plugin.
- Navigate to Settings > Insert Headers and Footers.
- Paste the Google Analytics code in the Scripts in Header section.
- Click Save.
This method ensures the code remains active even after changing themes.
2. Adding Manually to Theme Files
Insert the code directly into the header.php file before the </head> tag.
Steps:
- Go to Appearance > Theme File Editor in the WordPress dashboard.
- Open the
header.phpfile. - Paste the Google Analytics code before the closing
</head>tag:
1 2 3 4 5 6 7 8 9 10 | <head> <!-- Other head elements --> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'YOUR_TRACKING_ID'); </script></head> |
Note: Replace YOUR_TRACKING_ID with your actual Google Analytics tracking ID.
3. Adding via functions.php
A cleaner way is to use the functions.php file to enqueue the script.
Steps:
- Go to Appearance > Theme File Editor.
- Open the
functions.phpfile. - Add this PHP code:
1 2 3 4 5 6 7 8 9 10 11 12 | <?phpfunction add_google_analytics() { echo '<script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag("js", new Date()); gtag("config", "YOUR_TRACKING_ID"); </script>';}add_action('wp_head', 'add_google_analytics');?> |
Note: This method ensures the code is included dynamically in the <head> section.
Conclusion
For most users, using a plugin is the easiest and safest method. However, if you prefer manual control, inserting the code in the <head> section of header.php or dynamically via functions.php are excellent options.
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