Introduction to HubSpot Development: A Beginner’s Guide

HubSpot is a powerful platform that offers marketing, sales, customer service, and content management solutions. Developers can extend and customize its functionality through HubSpot’s API, CMS Hub, and custom modules. If you're new to HubSpot development, this guide will help you get started.

Why Develop on HubSpot?

1. User-Friendly CMS - HubSpot’s CMS is designed for marketers but offers flexibility for developers to create custom themes and modules.
2. Extensive API Support - HubSpot provides REST APIs for CRM, marketing automation, and more, allowing integration with third-party services.
3. HubL Templating Language - HubSpot uses HubL, a proprietary templating language, to create dynamic pages and emails.
4. Built-in Security & Performance - The platform handles hosting, security, and performance optimization, reducing the need for external configurations.

Getting Started with HubSpot Development

1. Setting Up a Developer Account

To start developing on HubSpot, you need a free developer account. Sign up at HubSpot Developer Portal.

2. Understanding HubSpot CMS

HubSpot’s CMS allows you to create themes, templates, and modules using HubL, HTML, CSS, and JavaScript.

• Themes: Collections of templates and assets to define the site's design.
• Modules: Reusable UI components for adding functionality.
• Templates: Define page layouts and content structure.

3. Using HubSpot CLI

HubSpot’s CMS allows you to create themes, templates, and modules using HubL, HTML, CSS, and JavaScript.HubSpot offers a Command Line Interface (CLI) for local development. Install it using:

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1	npm install -g @hubspot/cli

With this, you can develop themes, modules, and templates locally and sync them with your HubSpot account.

4. Working with HubL (HubSpot Markup Language)

HubL is HubSpot’s templating language, used for dynamic content. Example of a simple loop:

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{% for post in blog_posts %}    <h2>{{ post.title }}</h2> {% endfor %}

5. Exploring HubSpot API

HubSpot provides a range of APIs for automation and integration:

• CRM API - Manage contacts, companies, and deals.
• Forms API - Handle form submissions programmatically.
• Marketing API - Automate emails, social posts, and campaigns.
• Tickets API - Manage customer support tickets.

Example API call using JavaScript:

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fetch('https://api.hubapi.com/crm/v3/objects/contacts', {    headers: { 'Authorization': 'Bearer YOUR_ACCESS_TOKEN' } }) .then(response => response.json()) .then(data => console.log(data));

HubSpot development provides a wide range of tools for customizing websites, automating tasks, and integrating with external services. Whether you're a beginner or an advanced developer, mastering HubL, API integrations, and HubSpot’s CMS will help you create powerful solutions.

If you’re looking for more tutorials, stay tuned to our blog for advanced HubSpot development tips!